Arseniy Scheltsin · platforms, artificial intelligence, regulation
I launch digital platforms where technology meets the state
I led the launch of NashStore. I work with companies and public bodies that have to build the product, agree the rules and win market acceptance at the same time.
CEO of Digital Platforms ANO
Section of the Digital Economy Council at the Federation Council
Led projects at the Internet Development Institute, 2015–2018
Took part in founding RACIB, 2017
Launch of the NashStore app store, May 2022
Columnist for Forbes and Gazeta.Ru
Projects break at the intersections
Technology, rules and the market rarely fail one at a time. A project stalls where they collide, and all three sides need fixing at once.
- Technology × State
- AI and data in the public sector: criteria, accountability, procurement.
- State × Market
- Platform-economy rules that work without enforcement.
- Market × Technology
- Participant model and platform economics before the first release.
What people come with, and what they get
Five typical situations. If yours looks similar, it is worth a conversation.
A platform has to launch on a tight deadline
I assemble the participant model, access rules and a release plan.
A launch roadmap with clear roles
The product is ready, the rules are not
I prepare a position and draft rules, and talk to the agencies.
An agreed route and a document package
The parties want different things
I model the benefit for each side and moderate the negotiation.
A shared frame every participant accepts
AI is being deployed without criteria
I assess maturity and risk and set accountability rules.
A risk map and decision criteria
The project has to be explained to the market
I formulate the position and prepare talks and columns.
A position the business press quotes
How the work is structured
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Diagnosis
Where the project breaks: product, rules or market.
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Model
Participants, their benefits and the platform economics.
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Rules
The regulatory frame, the agencies’ position, access standards.
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Launch
Release, market communication, first metrics.
Cases
All projectsPlatforms · 2022
NashStore: launching a Russian Android app store under external restrictions
- The store launched on 16 May 2022 with around a thousand apps in the initial catalogue and a team of twelve.
Industry partnerships · 2017
RACIB: building an industry platform for the crypto and blockchain market
The association was created in 2017 and became the voice of the industry on blockchain adoption, ICOs and regulation.
Government and regulation · 2021
Expert work in the Digital Economy Council at the Federation Council
The official membership of the “Digital regions” section is published on the Federation Council website.
Areas of work
About each of themDigital platforms and ecosystems
Assessing the platform model, mapping participants, partnership architecture and launch risks.
Open the areaRegulation of digital products
Regulatory risk, stakeholder mapping, an industry position and experimental regimes.
Open the areaAI: from pilot to production
Picking use cases with measurable effect, auditing a stalled pilot, acceptance criteria and operations.
Open the areaRussian software and technology resilience
Managing dependencies, compatibility, the economics of migration and operating risk.
Open the areaEducation and talent
University and continuing-education programmes, digital departments, training for digital project leaders.
Open the areaResearch and public analysis
Papers, industry research, columns and technical write-ups on first-party data.
Open the areaArseniy in the media
All publicationsВедомости · Comment · 2023
On deferment for IT specialists without a degree and the talent market.
Read the originalForbes · Comment · 2022
A breakdown of the NashStore launch: the team, the catalogue, the technical problems of the first days.
Read the originalРБК · Comment · 2022
The project announcement and the stated interest of more than 700 developers.
Read the originalWays to work together
Strategy session
There is an idea or a troubled project but no shared view of the model, the priorities or the next decision.
A map of the problem
Expert audit
An independent review of a digital initiative, a pilot or a platform. The output is a verd...
An independent review of a digital initiative, a pilot or a platform. The output is a verd...
Advisory
Regular work with a leader or a project team on the decisions that matter. Suited to initi...
Regular work with a leader or a project team on the decisions that matter. Suited to initi...
Industry partnership
Designing a coalition around a shared task: who takes part, the value for each side, the g...
Designing a coalition around a shared task: who takes part, the value for each side, the g...
Speaking
Talks and closed-door discussions on digital platforms, technology regulation, AI adoption...
Talks and closed-door discussions on digital platforms, technology regulation, AI adoption...
A task where technology, business and regulation meet?
Describe the context, the current stage and the outcome you are after. You get an assessment of fit and a possible format of involvement.