Digital platforms and ecosystems
A platform starts working not with interface design but with a model that holds together: clear value, participant roles, rules of interaction and a way to scale.
Mechanism
How a platform comes together: participants, access rules, economics and launch. NashStore, the Russian software marketplace.
Who it is for
- CEOs and strategy directors
- Digital product leaders
- Development institutions and industry associations
Typical tasks
- Test whether the platform idea is viable
- Define the product core and the set of participants
- Build the partner acquisition model
- Prepare the launch and scaling plan
- Find why an existing project has stalled
Formats of involvement
- Strategy session
- Independent audit
- Concept development
- Ongoing advisory
What you get
- A documented platform model with roles and rules
- A map of participants and their incentives
- The assumptions to test before investing
- A launch sequence with decision points
Related cases
Platforms · 2022
NashStore: launching a Russian Android app store under external restrictions
The store launched on 16 May 2022 with around a thousand apps in the initial catalogue and a team of twelve.
Government and regulation · 2015–2018
Internet Development Institute: project work between the market and the state
Three years of project work, recorded by independent sources in the role of director of project activities.
Platforms
The platforms.su marketplace of Russian software
A catalogue of Russian software, alternatives to foreign products, deployment cases and the Prizma industry quadrant (pilot since September 2026).
Get in touch
Job and partnership offers, speaking invitations, comment requests. Résumé available on request.